A Word From Our Founder: Why I Started Snag and Swag

First of all — thank you for visiting our store! 💌

We thought you might have some questions about our brand and our vision, so here’s a little something to help you get to know Snag and Swag a bit better.

The Backstory

Living in London, I’ve always been the girlie who carefully checks the price tag, compares tabs for days, and calculates cost-per-wear in my head before buying anything, like literally.

That's not because I don’t love fashion—I really do.

But because I’ve never understood why a good handbag needs to cost hundreds of pounds to look and feel luxe. Every time I found one I loved, the price made me question my entire existence… or at least roll my eyes. 

For real though, why does looking good feel like it has to come with a side of financial guilt?

That’s when it hit me:

Style doesn’t need to scream to stand out. And it definitely shouldn’t cost an arm and a leg.

So I started Snag and Swag.

A Brand for Smart Girls with Great Taste

Snag and Swag is built for women like me (and maybe like you too!) who want high-quality, beautifully designed handbags without the ridiculous markup or loud branding.

Bags that feel intentional, not mass-produced. Elevated but not exclusive. Sculptural, minimal, and quietly powerful.

You see it, you like it? Snag it, and swag it on the street. Off you go!

Why Pre-order Only?

Because I don’t believe in chasing trends just to fill shelves. Trends come and go. Style is what truly defines you, at least that's what I believe in. 

So when I created Snag and Swag, I stayed away from overproduction and waste. The answer? Pre-order only.

At Snag and Swag, all our bags are made to order because we believe in:

  • Keeping our production ethical and sustainable
  • Avoiding leftover stock and waste
  • Focusing on quality over quantity
  • Designing only what is loved, not what is “hot”

Sure, it takes longer than Amazon, but this is slow fashion without the waitlist snobbery. 

Every bag we make is part of a slower, smarter fashion cycle—and that’s something we’re proud of.

Why Our Prices Stay Under £99

Honestly? Because I personally won't spend more than £99 on a bag. 

Most luxury bags are overpriced, and the logical side of me just can’t justify it (trust me, I tried). So much of what consumers pay for is the logo, the marketing campaign, the influencer trip to Ibiza… not the actual craftsmanship or design.

At Snag and Swag:

  • We cut out the middlemen
  • We keep our prices fair—always under £99
  • We mark up only what’s fair — not what’s fashionable

We don’t do “cheap.”

We do affordable luxury that makes sense.

Why You Won’t Find a Logo on Our Bags

Because you are the statement.

We want your bag to feel like an extension of your style, not a billboard. So we intentionally leave our bags logo-free for them to stay timeless, versatile, and truly yours.

No branding overload. No shouting.

Just clean, considered design that complements your energy.

TL; DR: 

At Snag and Swag:

  • We don’t do hype.
  • We don’t do high markups.
  • We do intention. And style that respects your budget.

We believe:

  • you don’t need a logo to prove you have taste.
  • And you don’t need a £400 bag to look put together.

You just need the right one—and we’ll make it, only when you’re ready to carry it.

 

Snag the look. Swag the vibe.

Welcome to your new favourite handbag brand.